Argyranthemum frutescens ‘Elsa White’, commonly known as Marguerite Daisy, is a cheerful, free-flowering perennial that brings bright, clean color and soft texture into the landscape. It’s a great choice for adding long-lasting blooms and a fresh, garden feel.

The foliage is finely divided and soft green, forming a light, airy mound that contrasts nicely with heavier or more structured plants. It gives the plant a relaxed, almost feathery appearance.

From spring through fall, it produces an abundance of crisp white daisy-like flowers with yellow centers. The blooms are continuous and bright, creating a clean, uplifting look that works well in many design styles.

It has a rounded, slightly open habit that makes it ideal for borders, containers, or as a seasonal color accent in mixed plantings.

Argyranthemum ‘Elsa White’ grows best in full sun to partial shade and prefers well drained soil. It benefits from regular watering and performs best in mild climates.

It typically reaches about 2 to 3 feet tall and wide, forming a soft, mounded shrub. It is well suited for USDA zones 9 through 11. The foliage is evergreen to semi evergreen depending on conditions.

This plant has low toxicity and is generally safe for gardens with pets and children.

The flowers attract pollinators such as bees and butterflies.

It is generally deer resistant.

Argyranthemum frutescens ‘Elsa White’ fits especially well into cottage, Mediterranean, and container garden designs, where its bright blooms can be used to lighten and soften planting compositions.

It pairs well with plants like Salvia greggii ‘Alba’ to reinforce a clean white palette, Lavandula ‘Otto Quast’ to add structure and contrast, and Lobelia erinus to introduce a low, trailing layer of cool color beneath.

Expert Tip:

Place this in full sun and deadhead regularly, because removing spent blooms will keep the plant flowering heavily and maintain a cleaner, fuller appearance throughout the season.

— Nick from Rooted Theory